Hudiburg Chevrolet serving drivers in Oklahoma City, OK would like to spend a moment reviewing the
origins of Chevy's easy-to-recognize logo: the bowtie.
The bowtie, which some say looks more like a cross, was
reportedly the fruit of William Durant's travels. William Durant, as you may or
may not know, is the co-founder of Chevrolet. According to what is perhaps the
most widely accepted account of the logo's origins printed in The Chevrolet
Story, Durant fell in love with a striking wallpaper design during his stay at
a hotel in Paris. Thinking the print would make the ideal emblem for the young
brand, he tore a swatch of it to bring home to share with Louis Chevrolet and
his other collaborators.
Another, less romantic story about how the Chevy logo came
to be is that told by Durant's daughter, Margery. She contends that the emblem
was one of the many doodles her father created whilst sitting at the dinner
table.
Durant's widow tells a different story, yet. She reports
that her husband was inspired by a design in a newspaper he was reading in a
hotel room they shared in Virginia. And, of course, some say the logo isn't a
bowtie at all, but rather a modified representation of the cross in the Swiss
flag...The logic being, Chevrolet co-founder, Louis Chevrolet was born in
Switzerland.
Which story do you think best explains the Chevy logo? Have
you heard others? Hudiburg Chevrolet in OKC, OK, would like to know and invites
you to leave a comment sharing your thoughts.
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